The name for this font was inspired by my famous-writer-to-be friend Natasha, who I like to call Sha. She wanted mascara, of all things, for Christmas.
I find it strange that people would want to taste test vanilla ice cream. Isn't vanilla just vanilla? Something plain that everyone knows about? I mean, if ice cream had a default flavour it would have to be vanilla!
Even though the letters are generally rounded, there is a boxy look about them. They're not quite square, so neither is the font's name.